September 29th
I was in a hotel where they had three little bottles on the counter. One was named “Shine,” and one was named “Smooth,” and one was named something else. One of them was hand lotion, one was soap, and one was shampoo. It was a puzzle-solving exercise to figure out which was which. They are indulging the designer’s own desire to be creative, rather than trying to figure out, Okay, how can I make this as easy for the user as possible? I don’t want to use my creative energy on somebody else’s user interface.
