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July 6thSony Blu-ray ad provided in bloggable minisite format
Sony Blu-ray ad. The interesting thing here is that a consumer company is making blog-able and embeddable videos without going through YouTube and the like. I’ve been evangelizing this approach for the last year or so.
Along with the included wallpapers and such, this becomes a great way to extend your brand with user-distributed minisites, with the video as the hook.
NOTE: the ad was not embedded here due to its unfortunate decision to auto-play. Empowering a consumer to spread your brand message needs to also respect that consumer.
