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July 3rd
This has the potential for utter chaos. The attraction for cybersquatters is not going to be setting up a registry that matches someone else’s brand; it will be in the generic TLDs. All of a sudden, every brand will be forced to register their name at .shop, .buy and .london to stop anyone else getting it.
–John Mackenzie, a partner at Pinsent Masons, on ICANN’s new decision to make any TLD theoretically available.
We already have too many useless TLDs. .Biz? .Name? Did any of these fulfill their promises?
