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June 21st
Some critics will say Coca-Cola made a marketing mistake. Some cynics will say we planned the whole thing. The truth is we are not that dumb and we are not that smart.
–Donald Keough, former president of Coca-Cola, regarding the infamous “New Coke”. The article is a fascinating tale of the intersection of branding, consumer choice, patriotism, psychology, and warring marketers. Neatorama
