Five ¢ents

Gizmos like the iPhone do not spring fully formed from [Steve] Jobs’ imagination. Rather, they are “discovered” through the creation of hundreds of prototypes, which are refined, edited and often remade. Many products are prototyped hundreds of times, and often started over from scratch. It’s one perfectionism as a prototyping process. Jobs has his input, but so do his engineers, designers, and programmers.