-
June 15thShopText
This new service helps brands and retailers easily use SMS codes to drive consumers to sample or shop straight from their mobile phones. Requests are sent straight to your fulfillment department/firm. Its pricing model is per-fulfillment, so it scales similarly to online media.
The only downside I see is that consumers need to register their information with ShopText, which both breaks the impulse-shopping rhythm (the first time) and may not be branded to your client. Suddenly seeing a middleman’s experience may serve as a wet blanket. David Murphy
