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June 13th
Reality exists only as a part of your memories, and in a way the reality of French luxury products lies in the depth of the imagination of the consumer. For example, a Baccarat glass is not just a glass, it is a Baccarat, so behind the glass you have the image of Baccarat, you have the knowhow of the craftsmen and you have French culture. It exists not only in its physical reality but also as part of the imagination, in the context of the imagery that surrounds it.