Ian J. Wessman's

Five ¢ents

  • May 12th
    IDEO’s Extreme Customer Experiences

    Too often the value of looking for these extremes is rejected. In probing the extremes not only can we get richer information, but we are more likely to arrive at a ‘common truth’ than from an arbitrarily mashed-together Franken-persona. Celebrate differences in perspective, and the path to the solution will be easier to find.

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