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May 10th
The future of advertising is NOT in the advertising; it is in “Service Design”. Service Design is like advertising in the mid 50s, no one knows enough about but sooner of later it be turned into an industry. … There will be no creative director in that world as marketing communications will not be built on one cute idea. [Instead,] it becomes “experiential”. User Experience Director replaces Creative Director.
–Idris Mootee, in Can We Fix Marketing?
