Five ¢ents

Smart thinking into an overlooked issue by Ilya Vedrashko.

It reminds me of an issue that is oft-overlooked: Printable Ads. Far too infrequently do art directors take the time to make sure that their ads have a high-quality static counterpart that looks good on the printed page. Of course, once an ad hits paper, the dynamics change. A bit of underlined text indicating a link no longer does anyone any good. Should ads have special ‘printable’ alternative versions, which spell out relevant URLs or calls-to-action? Would such efforts be worth the extra time of a copywriter, especially for an edge case?