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May 7th
A Japanese pre-fab house builder has cunningly embraced the web with the introduction of Sekisui BlogHeim. The service enables users to view product offerings (Research), personalize & share their favorites on their own sites/blogs (Social), and experience the products through adverse weather conditions (Play).
The ability to test the products (houses) in a virtual environment is a perfect example of using the interactivity of the web to its full advantage. Even its seemingly gimmicky nature quickly gives way to genuine utility for the consumer, and yet doesn’t feel like work. Trends in Japan
