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January 13thA Theater Director on Design
Marcus Geduld’s essay holds truths relevant to anyone who seeks to create an emotional resonance with their work. His advice is especially appropriate to multi-disciplinary work, like websites, advertising, or software.
Reduced to a few points:
- Stay true to the ‘spine’ (core metaphor) of your vision
- Eliminate redundancy, ruthlessly (with exceptions)
- Don’t over-tell: Divide & Conquer across media and methods
- Simplify
