Five ¢ents

Kaufhof picks up in an area abandoned by Prada, this time to improve operations instead of buzz and glitz. While using some of the same techniques, Kaufhof is also looking to these tools as ways to improve customer feedback based on actions:

The system could also spotlight items that are repeatedly taken to dressing rooms but not bought, which may indicate some minor defect.

As long as the RFID tags are obvious to the eye, and the retailers enforce and explain a consistent policy of destroying or (preferably) removing tags from products at purchase, this may be a winning strategy.