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January 25th
How much of an advertising medium can Facebook become? So far, it is a very powerful way for people to talk to each other and small communities. It is not a particularly powerful medium to broadcast mass messages, be they political or commercial.
–Saul Hansell, Facebook Is No Kingmaker - NYT’s Bits That’s not to say that value is lacking, but rather that expectations are greatly inflated. [Emphasis mine]