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November 9th'DVR-proof' sitcom to feature a fictional agency, but real brands - Ad Age
NBC & Omnicom plan a sitcom based on Matt Beaumont’s book E, with spots for two advertisers to pony up almost $500k to be on-screen clients.
If it’s well-written, funny, and doesn’t hold these two brands to too high a pedestal, this could be a winner. If not…