-
July 8thWhy Hulu Succeeded As Other Video Sites Failed
I’ll admit, I was wrong on Hulu, too. In the last few years, they’ve put together something polished and exceptional.
Not only did Hulu have something people wanted, it had a brand promise that was clear and distinctive: Hulu is where you go for network TV. That’s different from YouTube, which is where you go to watch the biggest collection of video that isn’t on TV. Hulu, in effect, is Amazon.com to YouTube’s eBay.
