Five ¢ents

Celebrating (and explaining) process innovators whose constant re-invention of better mouse traps enhance the bottom line, and usually the quality of the product.
From the article: “Novel processes are often more important [than buzz-garnering products] in keeping the cash registers ringing.”
Every business, especially those built on information and content (like advertising) needs constant process innovation to keep up to speed with the changing world. It can be a decisive factor in outpacing the competition, as well.