Five ¢ents

iTunes Wi-Fi Music Store

For the first time, Apple has provided its music customers with impulse shopping. Even more important, it has negotiated relationships with organizations like Starbucks to provide access to the store, plus, the ability to purchase songs that are playing in-store. There clearly must be a revenue sharing deal involved.

This leap forward in ease-of-purchase dramatically leapfrogs any of Apple’s competitors, in both the device and sales arenas. It is also the closest thing we’ve seen to the promise of totally converged entertainment and shopping, where one might purchase the tie off an anchor while watching the news.

Learn more at Apple.com.