July 2008
15 posts
“Starbucks is a mass brand attempting to command a premium price for an...”
– John Quelch
The 9X Problem →
The phrase was coined by Harvard Business School professor John Gourville in his paper Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption. In it, he dissects the disparity in perception between a consumer’s reluctance (3X) and a company’s exuberance (3X). Gourville argues that the product of these two exaggerated perceptions (9X) is the barrier that...
Brands Are the Stars in New Slew of Online... →
A novel thought: be useful.
Bad News Online?
AdAge post a pair of articles that paint a dour look on the ‘digital’ space:
Online Display Market Is Being Overhyped questions whether paid advertising will be winning model in the long-term.
Why Digital Marketing Needs a Reboot chides ‘tradigitalists’ for being wedded to staid, checklist-like executions.
WatchTrailer for forthcoming indie game Fez.
WatchSilverback: guerilla usability testing software for Macs, without special hardware.
I hope the developers (an English web firm) make a billion bucks from this.
S3 Outage Makes Developers Consider Redundancy →
If these developers aren’t thinking about something as essential as redundancy, what else aren’t they thinking about?
“Viacom hopes to put the horse back in the barn. [Google] wants to sell ads on...”
– Entertainment Will Be ‘First Through the Gate’ in Digital Economy
The Lightbox Clones Matrix →
Once web software balkanizes into a thousand variants, it’s always great when someone puts it all back together, in context. Webmonkey
The Truth About Unicode In Python →
No developer should be let near text processing without some rudimentary understanding of Unicode. Likewise, no language/system should be used in a production environment without robust internationalization support. Michael Tsai
“This has the potential for utter chaos. The attraction for cybersquatters is not...”
– John Mackenzie, a partner at Pinsent Masons, on ICANN’s new decision to make any TLD theoretically available.
We already have too many useless TLDs. .Biz? .Name? Did any of these fulfill their promises?
“[Technologists] design the structures that enable things which are completely...”
– Cindy Gallop, chairman of The Talent Business USA
Agencies + Technologists? →
Creativity has published a must-read article on why digital talent looks away from advertising, how technologists can help, and what agencies can do about it.